As mentioned in an earlier post, Jason Calacanis criticizes social media optimization (SMO) while working Digg at the same time.
A few days ago I noticed that he again criticized SEO/SMO in his blog:
People are coming up to ask questions and the guy keeps saying “well you have to do social work on digg and reddit, but it’s complicated and we need to talk about it.” During the panel he said “it’s complicated, we should talk about it after the panel.” I’m sure folks will come to his office and he’ll say “it’s complicated, sign this contract and we can start working on it.”
I also noticed that Mahalo is doing heavy social media optimization on Twitter.com. Here are a couple of screenshots:
Mahalo.com has created many twitter.com user accounts:
Each account seems to automatically update when new content is added to Mahalo:
Jason Calacanis wrote:
I’ve seen a half dozen SEO-related panels over the year and it’s always the same thing… like some infomercial where they will tell you their five secrets… IF you give them $199.95.
For a company like Mahalo.com I’m sure the technique of hammering sites like Twitter with automated updates would be worth $199.95. I’m sure Jason would charge much more than that for his expertise.
Like I mentioned before, it’s easy for Calacanis to criticize SMO because he has the knowledge to do it inhouse.