While searching for the keyword blog in Google today I noticed that MSN’s Live.com was buying Adwords.
Here is a closeup of the ad:
I was curious about what MSN might be advertising so I clicked on the ad. It took me to the MSN Search results for the query what is a blog:
Here is a closeup:
It seems like an act of desperation for MSN to buy Google Adwords for MSN’s own SERPs. The ad didn’t even take me to Live.com, but to the URL http://search.msn.com/results.aspx?q=what+is+a+blog&FORM=SEMTC3&vendor=google&pkw=what+is+a+blog